I’m very late to publish this article so you will find here interesting news since October. I have chosen to keep news in french from my original selection (available on augmented-reality.fr) because it allows us to discover many “local uses” which are very clever.
So, what will you find below? First, many annonces for AR glasses. It could be strange but it is very clear sign of the maturity of B2B uses, especially in industries for control and remote expertise. If you remember, we saw same thing at the 2018 edition of the CES, just after the “Peak of Inflated Expectations” following ARkit and ARcore annonces. It is a better time now? Yes, because after a year of difficult meeting and travels, many industrial executive know the efficiency or AR for remote expertise and maintenance. By the way, you will also find such examples below.
Another interesting fact, we saw many retail uses of AR since 6 months. Again, the pandemic situation is the obvious cause. It’s difficult to convince people to go in shop (when they can do that) and, if you’re a retailer it’s also difficult to fight against “pure internet players”. It’s why big brands and small shops explores more interactive experiences for customers, and AR. It’s a pity to see that other sectors, like culture, tourism or even food, are today globally very shy. Some big players has made experiments and could be the big winners of 2021.
Anyway, let’s go to 2021, it’s almost time! I wish you the best possible end of the year festivities. Take a flute of Champagne and let’s see you next year.
Interesting uses
Augmented Reality paper cubes to teach computational thinking
Verizon brings Smithsonian artifacts into AR, invites teams to redefine museums | VentureBeat
Google showcases miniature Indian artworks using AI and AR | blooloop
Tear Down The Berlin Wall Wherever You Are With Augmented Reality
Mixed Reality Revolution: Out-of-Home! — VRFocus
Des livres qui prennent vie grâce à la réalité augmentée
Inès Alpha : « L’étrange est une forme de beauté qui me touche beaucoup »
BLAM app lets users erect augmented reality statues of historical black figures
More retail
See Coca-Cola’s Iconic Christmas Truck In Augmented Reality — ar.rocks
19 Crimes Uses Augmented Reality to Differentiate Their Brand Through Innovation | PTC
Des filtres Snapchat pour Lacoste avec National Geographic — Image — CB News
Web AR Scares Up an Augmented Halloween — AR Insider
Augmented reality boosts conversion for Home Depot
Louis Vuitton Unveils Men’s Temporary Residency in Miami | Complex
L’Oréal Paris propose des filtres de maquillage virtuel pour vos visioconférences — BDM
More industry
NASA’s Using Augmented Reality to Transform Air Traffic Management | NASA
SpringCity create #augmentedreality workflow systems (Linkedin)
Tomra releases Visual Assist to boost remote assistance | The Packer
Holopatient Remote Uses AR Holograms For Hands-On Medical Training — VRScout
Audi is using augmented reality to increase efficiency in logistics planning | Audi MediaCenter
News from providers (hardware and software)
More hardware
Mojo Vision teams up with optics leader Menicon to develop AR contact lenses | VentureBeat
Microsoft launches HoloLens 2 Development Edition in the U.S. | Windows Central
Introducing the new Google Meet experience for Glass Enterprise Edition 2 | Google Cloud Blog
PhotonLens Unveils Snapdragon XR2-Powered Mixed Reality Glasses — AR Insider
ARQUUS renews its connected glasses offer — Armada International
Vodafone Partners with Nreal to Bring 5G Mixed Reality Glasses to Germany
Epson announces a new generation of Moverio smart glass technology — Epson
Oppo Unveils Smartphone-tethered AR Glasses, Push for Content Coming in 2021 — Road to VR
Le LiDAR des iPhone 12 Pro d’Apple veut séduire les entreprises — Le Monde Informatique
Charting a Path to Viable Consumer AR Glasses, Part I
Tilt Five raises $7.5M in new funding to change augmented reality gaming — SiliconANGLE
More software
Korean startup Letsee to launch a global version of Web-AR solution
Flipkart Group acquires augmented reality startup Scapic
Snap uses iPhone 12 Pro’s lidar sensor for AR imagery | VentureBeat
To own an AR future, Niantic wants to build a smarter map of the world | TechCrunch
How Magic Leap is trying to reinvent itself (and AR) for 2021 | WIRED UK
Vision and evolution studies
Augmented Reality for Ecommerce: Is It Useful Yet?
Augmented Reality Must Have Augmented Privacy | Electronic Frontier Foundation
Mobile AR Users Approach 600 Million — AR Insider
Quelle sera notre identité dans les mondes virtuels ? — Laval Virtual
