Augmented Times – Monthly Augmented Reality News – March 2024

[La version francaise de cette veille est disponible sur le site de RA’pro. La traduction est en partie assurer par « Google translate ». No AIs were injured in this production.]

The month of March was full of announcements in the augmented reality sector even if most were overshadowed by announcements in the field of AI and the various tests of Apple’s Vision Pro (yes, yes I too gave in). If you too want to test it, come to Laval Virtual which starts next Wednesday.

On the business side, the partnership between Microsoft and the US Army is not dead as we have often heard. Trials and tests continue, allowing the American company to move forward on Hololens V3. For Meta, the news is in AR glasses, adding its “in-house” AI and preparing the evolution of the current model. You will also note that the hardware announcements are also very focused on glasses. Many companies want to take a position in this market as we saw at the last CES. The 2024 edition of the Mobile World Congress only confirmed this strategy.

On the software side, the trend is towards simplifying the creation of AR experiences, with in particular the announcement of the launch of Shader by an ex-Snap or that of Pixotope Pocket. This simplification, which will be further boosted by the use of generative AI, contributes to the diffusion of this technology. Moreover, you see that medicine is a sector where augmented reality is used more and more.

See you next month!

Are you ready to discover all the new features of the XR? Grab your tickets for Laval Virtual 2024 edition using the discount code LV24-RAPRO-AP20 (-20%)


Army seeks $255M to procure more than 3,000 IVAS augmented reality systems in fiscal 2025 | DefenseScoop

Collaboration between Microsoft and the US military continues, at a slower speed than expected, but without slowing down. 3000 IVAS devices will be delivered to carry out new tests 

Published on: March 15, 2024 – 4:01 p.m.

Meta might demo a pair of ‘true’ AR smart glasses later in 2024 – The Verge

We could see the first version of Meta’s true augmented reality glasses appear this year, under the name Orion. 

Published on: March 1, 2024 – 3:06 p.m.

Strategies, visions and discussions

New Frontiers in XR: Innovative AI, 6G and HMI at Mobile World Congress 2024 – Augmented Reality – Augmented Reality

The Mobile World Congress in Barcelona ended with some interesting announcements for augmented reality. Valerie Riffaud Cangelosi, member of RA’pro, was present at the event and offers you a summary of the most notable elements of this meeting. 

Published on: March 15, 2024 – 10:08 a.m.

Is generative AI the “killer app” of augmented reality glasses? – Augmented Reality – Augmented Reality

We have addressed the question of the usefulness of “AR” glasses several times on site. If, on a professional level, we can find multiple examples, in the consumer market things are very different. At least, “were” very different until today. Because, yes, there could well be a major change happening with the arrival of on-board generative AI, perhaps we are seeing the development of the killer app of “smart glasses”. 

Published on: March 13, 2024 – 4:29 p.m.

The Metaverse and music, a revolution for fans and artists? – Augmented Reality – Augmented Reality

We continue our exploration of the concept of Metaverse, this time focusing on music, and more particularly the transformation of the music industry. The latest period of confinement has shaken up the sector by forcing it to explore new relationships between the artist and his audience. We went to talk about it with Charles-Henri Marraud des Grottes, CEO of Studio XR One, which today offers its Mizik application after several years of experimentation at the frontiers of music, cinema and immersion. 

Published on: March 7, 2024 – 2:31 p.m.

Reflecting Trends – AR Mirrors in Marketing and Retail Lenslist Blog

This Lenslist article looks at mirrors using AR, their uses and their advantages. Although the practice is not new, an AR mirror is today very easy to install and operate 

Published on: March 4, 2024 – 9:58 a.m.


London-based KIT-AR bags €3.3 million to be the go-to platform for augmented workers | EU-Startups

The KIT-AR company announces a fundraising of more than 3 million euros to develop its industrial assistance solution.

Published on: March 4, 2024 – 10:02 a.m.

Hardware & Software

Get Your Way launches ProcessPilot, its assisted reality platform – Le Blog de Laval Virtual I VR/AR News

During the next Laval Virtual, the Belgian company “Get Your Way” will offer a simple remote assistance solution. 

Published on: March 26, 2024 – 8:35 a.m.

Xreal shows AR game demos and Xreal Hub accessory | VentureBeat

Clearly, XREAL is attacking all potential markets for its “Air” glasses. The company is currently doing demonstrations at GDC to interest players 

Published on: March 18, 2024 – 6:15 p.m.

The display specs for Samsung’s first XR headset may have just leaked | TechRadar

Several rumours are starting to circulate about Samsung’s future VR headset. Nothing is confirmed but we could see a presentation next July 

Published on: March 18, 2024 – 6:13 p.m.

[MWC 2023] Xiaomi presents a concept of very high resolution augmented reality glasses

As in 2023, Xiaomi came to present a model of AR glasses at the MWC. We can hope this time that it will be more than a prototype! 

Published on: March 13, 2024 – 10:29 a.m.

MWC 2024 – Tecno’s Pocket Go is one of the coolest products at the show – Les Numériques

Tecno presented a console using HUD glasses at MWC 2024 in Barcelona. The Pocket Go therefore does not really use augmented reality, but is part of the trend towards the disappearance of physical screens. 

Published on: March 4, 2024 – 11:30 a.m.

Snapchat Launches Sponsored AR Filters Promising Brands Greater Reach – B&T

Snap is launching a new integrated augmented reality advertising format in its application. The company’s promise is to easily reach its audience and make creation simple 

Published on: March 26, 2024 – 8:09 am

Pixotope Pocket– a virtual production tool for smartphones – Newsshooter

Pixotope launches its “Pixotope Pocket” application to simplify real-time virtual production. Associated with the production software, the application transmits all useful information in real time. 

Published on: March 7, 2024 – 2:55 p.m.

Former Snap design lead debuts Shader, an AR creation tool that uses AI to generate custom effects | TechCrunch

Ex-Snap employee launches Shader tool, an app that uses AI to easily create augmented reality filters 

Published on: March 5, 2024 – 8:32 a.m.


‘Seeing through the walls’: Augmented reality facilitates tumor surgery – Mayo Clinic

Mayo Clinic teams are using augmented reality to guide surgeons in complex brain procedures. The same technology also facilitates the training of young doctors 

Published on: March 30, 2024 – 7:53 am

First knee arthroplasty performed with Polaris mixed-reality tech

The company Polaris announces the first total knee arthroplasty performed with the help of its “Stellar Knee” device. The device received FDA 510(k) clearance in November 2023. 

Published on: March 18, 2024 – 5:53 p.m.

Sonovision – Augmented reality glasses to promote public inclusiveness

The Théâtre de Châtelet uses Epson augmented reality glasses to make it easier to follow the opera Così fan tutte. The proposed subtitling was useful to both hard of hearing people and non-French speakers. 

Published on: March 12, 2024 – 8:50 a.m.

Walmart boosts augmented reality offerings with introduction of hair colour products try-on feature — Retail Technology Innovation Hub

Walmart strengthens the use of augmented reality in its mobile application and offers even more personalized shopping 

Published on: March 7, 2024 – 2:47 p.m.

Interior Design meets AR at the Flemings Hotel – Artivive

Artivive offers us an example of the use of augmented reality in interior design thanks to a collaboration with the Flemings Selection Hotel (Vienna) and the artist Christopher Jeauhn Bayne 

Published on: March 4, 2024 – 10:29 a.m.

IPS Academy’s Institute of Fashion Technology provides augmented reality training | Retail Tech News India

In India, the “Institute of Fashion Technology” offers augmented reality courses to its students. The goal is to make them aware of the use of technology for virtual fittings 

Published on: March 4, 2024 – 10:05 a.m.

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